BEST STUDIO


ZHUZHU BOND BRAND DESIGN

猪猪邦品牌视觉形象设计









标志设计 | 品牌设计 | 视觉升级

Logo Design | Brand Design | Visual Upgrade


项目简介

猪猪邦,是一家致力于发掘和分享全球好品牌、好产品的跨境社交电商,成立之初,就以提供海外大卖的优质产品走红于网络,被众多热衷于海淘的用户所推崇和分享。猪猪邦主打爆品、精选的运营理念,目前销售的产品已涵盖美容彩妆、家居家电等各大品类。随着现代化发展,旧的形象稍显过时,已经不能完全满足猪猪邦发展的需求,且品牌系统不完善,对外输出不统一。针对猪猪邦面临的问题,我们重新对猪猪邦进行了品牌定位和品牌升级。既然是电商社交平台,那么标志不仅仅是一个简单的图形,它应该具有承载力、统一性以及延展性。既能体现猪猪邦的品牌调性,又能涵盖多领域多类别的划分。因此,标志我们以“猪”的造型为原型,鼻子的造型融入了互联网云的造型,代表一种云商模式,希望以简洁有力的图形去体现猪猪邦的品牌内涵。色彩上选取了2019年年度流行色——珊瑚橘,珊瑚橘有着极强的包容性,活力而积极,温暖而舒适,以柔和的方式传达生机勃勃的体验。



Project Description

Zhuzhubbond, a cross-border social e-commerce company dedicated to discovering and sharing good brands and products around the world And share. zhuzhubond focuses on explosives and selected operating concepts, and currently sells products covering beauty, makeup, home appliances and other major categories. With the development of modernization, the old image is slightly outdated, it can no longer fully meet the needs of the development of Zhuzhubond, and the brand system is imperfect and the export is not uniform. In response to the problems faced by Zhuzhubond, we have re-branded and upgraded our brand. Since it is an e-commerce social platform, the logo is not just a simple figure, it should have carrying capacity, unity and extensibility. It can not only reflect the brand tone of Zhuzhubang, but also cover the division of multiple fields and categories. Therefore, the logo we take the shape of "pig" as the prototype, the shape of the nose is integrated into the shape of the Internet cloud, representing a cloud business model, hoping to reflect the brand connotation of zhuzhubond with simple and powerful graphics. The color of the year is the 2019 popular color-Coral Orange, which is extremely inclusive, energetic and positive, warm and comfortable, and conveys a vibrant experience in a soft way.

ABOUT BEST STUDIO & 白色至上设计

BEST STUDIO is a cutting-edge growth graphic creative studio, involving creative fields such as brand design,font customization, poster design, cultural and creative product development, etc. We advocate combining artistic thinking with business logic, and hope to explore modern design through multi-dimensional thinking and create an effective visual language for customers from an international perspective.

BEST STUDIO & 白色至上设计是一间新锐的成长型图形创意工作室,涉及品牌设计、字体字型定制、海报设计、文创产品开发等创意领域。我们主张将艺术思维与商业逻辑相结合,通过多维度思维探索现代化设计,以国际视野为客户打造有效地视觉化语言。

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